Posts tagged tool
New tool for brand advertisers on the Google Content Network
Mar 4th
Two types of advertisers run campaigns across the Google Content Network. The first group, direct response advertisers, measures the success of their campaigns by looking for clicks, traffic to their sites, and sales. In contrast, brand advertisers typically use display ads to raise awareness and purchase consideration for a product or service a person might buy down the road. Other advertisers are looking to achieve a combination of these goals.
On the Google Content Network, we’ve been focused on building new capabilities that make it a great place for brand advertising of all kinds. For example, last year we introduced to enable advertisers to manage how often their campaign reaches the right users. We’ve also developed to measure the impact of brand campaigns. Today, in response to feedback from brand advertisers, we’re announcing a new feature that allows these advertisers to reach their advertising goals more easily.
This feature, which filters out “below the fold” inventory, enables brand advertisers to be more selective about where ads appear. The new filter gives you the ability to show ads only in places that appear on the user’s screen when the page loads, without requiring them to scroll down. in the Help Center.
With a host of different web browsers, monitor sizes, and screen resolutions, it’s hard for advertisers to predict where an ad will land, since the same placement may appear differently on each user’s screen. To simplify the process for you, Google has implemented a statistically driven solution to determine which ads are above and below the fold. The statistically driven model only considers ads “above the fold” if they are completely on-screen when the browser window loads.
Our goal with this release is to give brand advertisers greater control over where their ads appear, and make the Google Content Network an even more powerful, controlled environment for running high performing brand campaigns.
Beating hotel locks using a ?government? tool
Feb 23rd
Destined to become a local news hit this week (“Next, something you don’t know about hotel room doors could shock your… or get you killed. But now, sports!”), this video of a portly, if happy, man named Barry Wels unlocking a hotel room with what amounts to a weird slim jim is just outrageous enough to scare most of America for at least two news cycles. Appearing on , the trick involves moving a long piece of wire under and up along a door to pop the door handle. You could feasibly do this with a wire hanger, were it long enough, and as you notice it’s loud as heck when he slides in and tries to grab the handle.
No system is foolproof, friends. Every lock can be broken. Unless you’re a Hamas leader or an international drug dealer, however, the chances of this ever happening to you are slim to none.
