Posts tagged phone
Go Mobile! Series: Enhanced click-to-call phone numbers
Mar 2nd
Recently, we new click-to-call phone numbers for local ads that appear on mobile devices with full internet browsers, like iPhone, Android or Palm Pre. This week, we’re bringing the same click-to-call benefits to national advertisers through phone extensions. Phone extensions allow you to add a phone number that will be displayed whenever your ad is triggered, regardless of the user’s location. Your number will appear as the last line of any ad text within existing or new campaigns. This enables customers to connect with your business by phone directly from the ad and can be especially useful if you have a call center to handle customer inquiries.
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To display your national business phone number on mobile devices with full browsers, follow these two steps:
1. Set up and add your business phone number. Customers will be able to click to call your business directly from your ad.
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2. Ensure that you’ve on iPhones and other mobile devices with full Internet browsers in your campaign settings.
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You can for each keyword, ad group, or campaign from the Campaigns page within AdWords.
On the Campaigns, Ad groups or Keywords tabs on the Campaigns page, click the ‘Segment’ button above the statistics table.
Select ‘Click Type’ to see which clicks resulted in visits to your website or phone calls.
To learn more, check out the .
Entelligence: Windows Phone 7 Series
Feb 27th
is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.
It’s been a rough year for Microsoft in mobile. Despite the launch of impressive products such as the , the company has faced some harsh criticism: “except for gaming, in the consumer market” was just one of the choicer comments from the past year. Personally, I’d disagree, and I’d actually argue that Windows Mobile 6.5 is underrated in the mobile arena — almost as much as Android is overrated. But no matter. Whether last year’s mobile platforms are good enough or not is irrelevant; no platform from 2009 is good enough for 2010 and beyond, and every mobile platform will need to evolve this year. Last week in Barcelona, we saw the first part of Microsoft’s revamped mobile strategy, and while there are many questions that will need to be answered, there’s a lot to like about what we saw.
First, it’s important to look at the velocity of the mobile space. The tech industry is largely governed by Moore’s Law, which predicts a doubling of semi-conductor density roughly every eighteen months, but the mobile space is moving at a rate of change that’s closer to every eighteen minutes. What happened yesterday simply doesn’t matter nearly as much as it once might have. Just look at two of the hottest companies in mobile, Apple and Google. Just a few years ago, neither would have been part of the conversation, much less at the center of it.
originally appeared on on Fri, 26 Feb 2010 19:30:00 EST. Please see our .
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