It is clear that Twitter is a valuable tool for business. WebProNews spoke with Jason Falls, the Principal of Social Media Explorer, who believes the reasoning behind this thinking is a result of the “conversational platform” Twitter provides for business usage. It is for this very same reason that he predicts Google will acquire the microblogging service.
Earlier in the year, Falls predicted that Google would buy Twitter by the end of the year. Although it may not happen within that time frame, he hopes and believes it will happen eventually.
Twitter rose in popularity because people were no longer happy with one-way communication models. They now want the two-way communication that Twitter provides. Falls believes Twitter is evolving back to its original purpose and becoming more of a utility for communications, instead of a platform for marketing. Although Twitter can be used for conversational marketing, Falls said it is more about the actual conversation than it is about marketing a product or service.
On the Twitter home front, it doesn’t appear that the Twitter founders are working to improve the tool and they have yet to find a monetization model. Falls believes they are trying to build a large critical mass in order to sell. He hopes Google will buy it since it is a company that desires to build utilities for people to communicate on.
Do you think Twitter will be acquired? Do you agree with Jason Falls and believe Google will acquire it?