I want a free SEO checkup for my site.

(due to the huge amount of requests, i’m giving now priority to Portuguese sites)

Your name *

Your e-mail *

Site URL *

Type of Site *

I want to:

 1. Increase search engine traffic
 2. Increase traffic per keyword
 3. Increase conversion rate
 4. Increase indexed pages
 5. Increase site revenue
 6. Lower bounce rate

Your questions:

* Mandatory fieds.

1. Increase search engine traffic

One basic metric which is easy to measure (and which means a lot more than rankings) is the growth of overall traffic you receive from search engines (of course that’s from natural search results and not the sponsored listings). Before you start with SEO, measure the amount of traffic from search engines and make this your benchmark. Start your SEO activities and measure the growth in search engine traffic on a regular basis. This gives you a basic insight into the results of your SEO activities, but it tells you more than measuring search engine rankings.

2. Increase traffic per keyword

An easy addition to this metric is to measure the growth in traffic from search engines for specific keywords. Most of the time SEO is based on optimizing your web pages for specific keywords. Therefore the measurement of growth in traffic from search engines for these specific keywords gives you a good indication of the succes of your SEO efforts. Of course don’t forget to make a benchmark of the amount of traffic you receive from search engines per keyword before you start doing SEO.

Together with this metric you should also measure which page the traffic from search engines for the specific keywords lands on. Of course that should be the pages which you’ve optimized for those keywords. But especially with the more generic keywords and/or pages with similar content it’s interesting to see which page search engines will pick to rank and thus sending you traffic.

3. Increase conversion rate

Every web site has one or more goals which you want your website visitors to complete. You should measure your web site in depth to know if your website visitors convert from random visitors to prospects or even clients, depending on your goals.

When measuring the success of SEO you should measure this conversion of traffic you generate with search engines. It doesn’t matter where your site ranks in the search results. It doesn’t matter how much traffic a search engine sends you. But it does matter which quality of traffic a search engine brings you. And a great way to measure the quality of your web site traffic is to measure how well it converts according to your goals. Of course as with every metric, start with a benchmark and look at the growth.

4. Increase indexed pages

The total amount of pages indexed by the search engines have a direct impact on the long tail of your keywords and in the quality of traffic generated. Duplicate content issues are normally reflected in lower number of indexed pages.

5. Increase site revenue

Is your site not profiting enough? Maybe you should change strategy. A deep analyses into your site data could unveil more power to your business.

6. Lower bounce rate

Does the bounce rate of a web page decrease after you’ve optimized it for a specific keyword? Then that’s a signal the searcher finds what he’s looking for. Is your bounce rate increasing over time while doing SEO? Then you might be targeting the wrong keyword for that specific page. Also take a look at the time on site and the amount of returning visitors. These metrics don’t tell you much individually, but look at the trends over time.