May 12, 2012
Social media presents great risks as it does rewards for small- to medium-sized businesses (SMBs). Among social media’s shortcomings: it doesn’t convert prospects to customers with the same ease that search does. Fortunately, as Facebook continues to open up more opportunities for local targeting, social media is becoming more feasible.
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May 9, 2012
Just like the Facebook Newsfeed, keeping your Twitter timeline full of relevant information. As we increase the number of people we follow on Twitter, we also increase the number of...
April 28, 2012
Twitter has released updates for its iPhone and Android app, providing improved search and notification functions. The new versions of Twitter are now available on both the iPhone's App Store and Android's Google Play.
April 17, 2012
Tweeting exit poll results from the upcoming French presidential election will be against the law, it has emerged. In France, there are strict rules that prohibit the broadcasting of polls or exit surveys until the voting period has closed
April 13, 2012
Tim O’Reilly spoke with me last week about Internet companies acquiring massive proprietary data sets. “We’re kind of heading toward data as a source of monopoly power in some cases,” he told me, comparing data to “Intel Inside” as a barrier to market entry. He qualified a moment later, “There’s so much innovation still ahead that I’m pretty confident there’s room...
March 27, 2012
- Twitter is formally launching its very-long-in-the works self-serve ad platform today. This is one of those “thing we announced was coming a little while ago is now here” announcements; no news here. But the video they’ve created to explain how self-serve works is worth two minutes, if you care about digital ads and/or Twitter’s prospects: [...]
March 20, 2012
If you’re just using Twitter to lurk, you can stop reading now: This advice does not pertain to you. But if you intend to use Twitter for any sort of marketing, whether for yourself or your company, then I beg you: Please take a few minutes now to fully complete your Twitter profile.
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March 14, 2012
By Sharon Hill
With a considerable twist on the traditional Daily Deals format, American Express has chosen Twitter as its social platform for distribution of Daily Deals to its 97 million card holders. AmEx cardholders that go to https://sync.americanexpress.com/twitter can sync their credit cards with Twitter to qualify for the deals. To do this she or he would simply provide, name, card number and e-mail...
March 9, 2012
Twitter's mobile app now includes Promoted Accounts ads, extending the reach for marketers who want to increase their follower ranks. Promoted Tweets will "in the coming weeks" appear in news feeds via its app as well, the San Francisco-based company announced