May 2, 2012
All hail the e-book! Seriously, if it weren't for this marvelous literary development, try saying with a straight face that you wouldn't at least take pause before adding a new title to your collection....
April 24, 2012
- Microsoft ruled the PC market for decades with utter dominance. But today, as the future shifts toward mobile devices, things are not looking good for Microsoft. It's not that it's not trying: Microsoft is spending a lot of money and effort on cracking the mobile market, now in lockstep with Nokia, its top partner. But there's no indication yet that it's having any real success.
April 22, 2012
- Total revenue growth for the online classifieds market in Australia in 2011 was 16%, dipping 6% over the 22% growth achieved in 2010. The general shift from print to online expenditure is continuing with online accounting for an estimated 39% of total classifieds advertising expenditure in 2011, up from 18% in 2007.
April 11, 2012
CARLSBAD, CA (April 10, 2012) – Professions that provide us with our news – Newspaper Reporter and Broadcaster – ranked among the worst jobs in the nation, according to the new 2012 CareerCast.com Jobs Rated Report.
April 2, 2012
- In the ongoing cycle of market forecasting, we're once again at a half-year refresh for mobile local ad revenue projections. Though the revenue outlook is the "money" number, there are lots of background inputs to dissect, such as mobile search volume.
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March 30, 2012
- Smart mobile devices will account for 25 percent of all paid search ad clicks in Google’s network by December 2012, up significantly from 5 percent in January 2011. Click through rates (CTRs) on mobile phones are a staggering 72 percent higher than on desktops, though tablet clicks net a lower cost per conversion, according to Marin Software’s State of Mobile Search in the U.S. report.
March 28, 2012
The precipitous decline in the newspaper industry continued in 2011, when total advertising revenues fell to $23.9 billion, down 7.3% from $25.8 billion in 2010, according to figures released by the Newspaper Association of America on March 14.
March 9, 2012
New poll results reveal powerful insight into how consumers really feel about search engine regulation. The poll, which was from IBOPE Zogby International and carried out by the National Taxpayers Union (NTU), found that most Americans are satisfied with their current search options and therefore, are...
March 1, 2012
- Back in 2007, I wrote a series of posts arguing that "newspapers are screwed." The theory was that, as readers and ad spending moved online, newspapers would be unable to replace the revenue they were losing from print advertising.
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