May 9, 2012
- Mobile advertising continues to grow. If you are a search marketer, you can’t read a blog or check your Twitter feed without seeing another article about the growth of mobile advertising. Google AdWords is helping to continue driving this trend by offering new features that make mobile advertising even easier.
April 2, 2012
- In the ongoing cycle of market forecasting, we're once again at a half-year refresh for mobile local ad revenue projections. Though the revenue outlook is the "money" number, there are lots of background inputs to dissect, such as mobile search volume.
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March 30, 2012
- Smart mobile devices will account for 25 percent of all paid search ad clicks in Google’s network by December 2012, up significantly from 5 percent in January 2011. Click through rates (CTRs) on mobile phones are a staggering 72 percent higher than on desktops, though tablet clicks net a lower cost per conversion, according to Marin Software’s State of Mobile Search in the U.S. report.
March 27, 2012
- Twitter is formally launching its very-long-in-the works self-serve ad platform today. This is one of those “thing we announced was coming a little while ago is now here” announcements; no news here. But the video they’ve created to explain how self-serve works is worth two minutes, if you care about digital ads and/or Twitter’s prospects: [...]
February 22, 2012
LinkedIn just became the second social media giant this month to signal plans for ads in mobile.
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