May 18, 2012
By Christo Volschenk
Germany has a new free small ads platform. It was developed in-house by media group Die Heisse Draht in Hanover, is called Smazaar.de and was launched on May 13. Smazaar.de is unusual, in the sense that it narrowly targets a user group, namely the smartphone-carrying, social-media generation, which is a predominantly younger-than-40 market. And it’s interesting, because the media group created...
May 17, 2012
French general free ads site Ki-trouve.fr has made a bid for the B2B market with the purchase of DirectGrossiste.com and DirectdeStock.com both of which specialists in B2B wholesale, liquidation sales and surplus inventory disposal.
Between them the two B2B sites feature over 90,000 ads and a joint visitor total...
May 11, 2012
The “freemium” business model is now the growing global default for classified ad business models — where the ad is free but the advertiser can pay a small fee for highlighting it, promoting it, extending it or otherwise making it more prominent.
Enter Facebook.
Just a few days before its initial public offering, Facebook is testing a freemium model for classifieds and other “highlighted posts.”
(We learned about it from...
Etsy has just made two major changes. It is now a B Corporation, “a new kind of company that uses the power of business to solve social and environmental problems,” according to the handmade marketplace’s announcement. Additionally, it has gone back to the same venture capital wells for another $40 million for international expansion. The latter has some wondering if the site is overvalued at this point. ...
May 2, 2012
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April 30, 2012
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April 16, 2012
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April 11, 2012
There are plenty of aggregation sites that bundle together all the group buying deals in a single web location. Canadians now have a new one.
PromotionalCode.ca last week launched its own group deals aggregation service. There’s nothing mind blowing about PromotionalCode.ca’s new offering, other than it being a part of a larger site that aggregates Internet and in-store discount codes (i.e., $10 off at The Gap), printable coupons and freebies. That makes for a nice synergy, in our...
April 10, 2012
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Shiny Ads, a Canadian startup which sells a self-service advertising platform to small and medium-sized publishers, has signed Kijiji Canada as a client. Shiny Ad’s service allows Kijiji users to easily place and pay for ads on the site.
Shiny Ads does not charge its clients any registration or monthly fee. Advertisers make payments through Shiny Ads and then Shiny Ads pays the publisher, rather than the other way around.
Although Shiny Ads is a Canadian company, Kijiji is its...