March 11, 2014
For marketers, it boils down to this: Do you make it hard or easy to find your unsubscribe feature in your email marketing campaigns?
Google made the decision for you with Gmail: It’s easy. It’s right at...
February 28, 2014
Google rolled out a new feature last week that made it easier for Gmail users to unsubscribe from marketing email lists. Going forward, emails identified as “marketing” in nature will contain a prominent unsubscribe link in the header. When a user clicks the link, Gmail will notify the sender to remove the user from the mailing list without any further action required from the user.
Is this one more step in Gmail’s campaign to torture marketers?...
February 27, 2014
We saw a lot of action in the document management world recently, with Facebook closing the door on its much ignored email service, a rebranded Web Apps from Microsoft and a new Service Pack released by AvePoint aimed at improving data governance. Accusoft kept busy with the upgrade of its Prizm document viewer, while WatchDox offered a free document editor to...
February 24, 2014
Based on its valuation and growth profile, Marin Software — a provider of a cloud-based digital advertising management platform — could be an attractive buyout target for a larger player in the online marketing space.
At the recent market cap of $373 million, Marin’s forward revenue multiple of 3.9 times the 2014 consensus estimate of $95.8 million (within the company’s guidance range of $95 million...
February 20, 2014
February 18, 2014
Google loves to tweak Gmail — and complicate life for marketers. First it introduced that love-to-hate-it tabbed interface and then it opened images by default.
Marketers, who have long...
February 17, 2014
Toms, the online retailer that markets social impact along with its shoes, has found success with mobile marketing by aiming apps at the top 5 percent of its customers, according to a senior executive.
Eve Richey, vice president for...
February 14, 2014
February 12, 2014
Good news everybody!
Google Summer of Code  is starting its tenth edition right now, and the Debian
Project will be applying for a mentoring organization spot again this year, for the
ninth time .
Our application can only be accepted if we have drafted a list of proposals by
the time Google reviews organization applications, that is, on February 21st.
Therefore, we need your help!
= What’s that Google...