May 16, 2012
FindingCarBuyers.com, a Cars.com site especially for dealers, showcases its media efforts to bring consumers to Cars.com dealer advertisers. One of the more interesting of the media resources, Internet radio, showcases Cars.com to Pandora and Spotify listeners with banner, video and audio ads and a one-day home page takeover of Pandora.com. FindingCarBuyers spells out the Cars.com 2012...
May 10, 2012
By Linda Karlsson
Today, EBay relaunched the Danish nr. 1 auto classified site BilBasen with a new design. This step is part of the site’s effort to get more user-friendly. According to EBay, the focus on cars is now clearer. The pictures of the cars are bigger and all possible distracting features on the site, such as banner ads, have been removed. (See screenshot of new site below.)“Users can focus on the cars. I think we are sending a strong signal to...
May 9, 2012
Boston-based personalized used-car shopping startup Mojo.com, has expanded beyond its Mass., Rhode Island and Conn. roots, with help from $3 million in new VC money. Now Dallas / Fort Worth area car shoppers can get their Mojo on too. The site was founded last year by Paul Nadjarian, who has been Sr. manager for dealers solutions at Ford, and director of EBay Motors.
April 26, 2012
In its Q1 2012 earnings report, The McClatchy Company reported a loss of $2.1 million, with classified revenue down more than 8 percent year over year. While much of the classified losses were in print advertising, digital dollars suffered as well. The only classified vertical whose YOY ad revenue increased was automotive, showing a 12 percent jump. Real estate and employment dropped nearly 9 percent and more than 6 percent respectively. California and Florida newspapers drove the downward...
April 20, 2012
By Sharon Hill
AutoTrader.com and dealer software provider DealerTrack appear to be planning an early-2013 collaboration to somewhat change the face of online consumer auto-loan search. According to Automotive News, AutoTrader.com will provide a car shopper with auto financing access specific to her or...
April 16, 2012
Gannett Company, Inc. has just reported that digital revenue was up nearly 7 percent the first quarter of 2012, primarily thanks to recruitment revenue boosts at CareerBuilder. Sales and marketing for the career site were up as well, however, and the overall classified outlook for the media group is still bleak. As the graph below clearly shows, U.S. real estate and legal advertising saw the biggest drops in classified ad dollars.
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By Sharon Hill
Edmunds.com just signed with ContactAtOnce, joining AutoTrader.com and Cars.com in adding live chat to its dealer listings, with the goal of increasing sales communications between consumers and dealers“Today, according to ...
April 10, 2012
While there has been little coverage and as yet no confirmation, Dow Jones has reported an upcoming $400 million payment by AutoTrader.com to its shareholders.
“Backed by Providence Equity Partners and Kleiner Perkins Caufield & Byers, [AutoTrader.com] plans to distribute a $400 million dividend to shareholders,” reported DowJones.com. “The company is proposing a $200 million senior secured term, and is also planning to upsize its revolver*...
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April 3, 2012
After 7 years at Mobile.de, Germany’s Nr. 1 auto portal, Joachim Muzarek (43), now moves to Autoscout24.de, Germany’s Nr. 2 auto portal.
Muzarek, who was manager of dialog and customer relationship marketing at Mobile.de, moves to Autoscout24 as senior marketing manager responsible for coordinating and controlling Autoscout24′s B-to-B marketing activities in Europe. He will report to dr. Burkhard Henn, vice-president marketing, AutoScout24 said in a media statement...