May 10, 2012
At the Ad Age Digital Conference recently, Google announced some significant changes to the way online advertising is measured. Google introduced the Brand Activate Initiative that is designed to grow the online advertising industry by applying metrics similar to those used in television.
One media agency,...
May 3, 2012
The historic decision from the Internet Corporation for Assigned Names and Numbers (ICANN) to open the top-level domain market has received a lot of criticism ever since its announcement last year. Recent developments, however, are bringing even more concerns to table...
April 27, 2012
Adobe made several announcements this week, much to the excitement of creative professionals. The company introduced Adobe Creative Suite 6 as well as its Creative Cloud.
As Heidi Voltmer, the Director of Product Marketing at Adobe, explained to WebProNews, CS6 includes 14 new products and 4 Creative Suite additions. She told...
April 25, 2012
This week 8thBridge rolled out a new platform for social commerce called Graphite. If you remember, 8thBridge was the first company to enable the selling of merchandise on Facebook with its 1-800-Flowers store back in 2009.
WebProNews spoke with Wade Gerten, 8thBridge’s CEO, who told us that the new platform creates a shopping experience that goes beyond Facebook stores. Graphite actually...
April 13, 2012
Ask.com has experienced a number of changes in recent years including its major decision to pull out of the search industry and focus on mobile efforts and primarily its question and answer service. The company has been very successful with its question and answer service and has thus proven that change can be very good.
Its latest change, however, took everyone, including the company’s executives, by surprise. As...
Search engine optimization and social media optimization are often thought of in the online marketing world, but do they effectively define what online optimization efforts for businesses should be?
According to Lee Odden, the CEO of TopRank Online Marketing and author of new book Optimize, real optimization incorporates both SEO and SMO,...
April 3, 2012
Last week, the Federal Trade Commission released its final report on privacy. The Commission hopes to bring privacy by design, simplified choice for businesses and consumers, and greater transparency through its recommendations.
As WebProNews previously reported, the White House also released a...
March 29, 2012
The deal that would allow Verizon Wireless to purchase spectrum from a consortium of cable companies is still being disputed. Last week, the antitrust subcommittee of the Senate Judiciary Committee held a hearing to discuss the deal, but according to Art Brodsky of Public Knowledge, still left many issues unresolved.
March 27, 2012
In an effort to promote more transparency in political advertising, last year, the FCC proposed regulation that would require TV stations to disclose the names, costs, and running dates of every political ad aired in recent years. Although this political ad data is available to anyone that visits a TV station, the Commission wants to make this information more accessible on a website that it would govern.
WebProNews spoke with...
March 11, 2012
With over a billion apps downloaded each month, users are finding it more difficult to find what they are looking for. Ben Keighran, the CEO of Chomp, realized this problem, and he, along with Cathy Edwards, developed a service to solve this problem.
As he explained to WebProNews, Chomp allows users to search for apps based on what it does and not just the name. He said it...