May 16, 2012
General Motors Co. plans to stop advertising with Facebook Inc. after deciding that paid ads on the site have little impact on consumers' car purchases, according to a GM official.
May 15, 2012
- ALTAMONTE SPRINGS, Fla., April 26, 2012 /PRNewswire-iReach/ -- A classified advertising battle is under way in Latin America, with regional classified portals expanding and evolving in hopes of fighting off major multinational media classified publishers moving in from outside the region.
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May 10, 2012
At the Ad Age Digital Conference recently, Google announced some significant changes to the way online advertising is measured. Google introduced the Brand Activate Initiative that is designed to grow the online advertising industry by applying metrics similar to those used in television.
One media agency,...
April 25, 2012
The super-speed growth in smartphone usage and the cultural shift therein is old news at this point, but this past holiday season marked an enormous turning point in mobile technology adoption. U.S. tablet ownership doubled over the holiday season which means about 10 percent of the population was gifted a tablet.
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March 28, 2012
The precipitous decline in the newspaper industry continued in 2011, when total advertising revenues fell to $23.9 billion, down 7.3% from $25.8 billion in 2010, according to figures released by the Newspaper Association of America on March 14.
March 27, 2012
In an effort to promote more transparency in political advertising, last year, the FCC proposed regulation that would require TV stations to disclose the names, costs, and running dates of every political ad aired in recent years. Although this political ad data is available to anyone that visits a TV station, the Commission wants to make this information more accessible on a website that it would govern.
WebProNews spoke with...
March 16, 2012
A Perth bricklayer who placed an online job advertisement requesting that "no Irish" workers apply has been accused of discrimination.
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March 11, 2012
With over a billion apps downloaded each month, users are finding it more difficult to find what they are looking for. Ben Keighran, the CEO of Chomp, realized this problem, and he, along with Cathy Edwards, developed a service to solve this problem.
As he explained to WebProNews, Chomp allows users to search for apps based on what it does and not just the name. He said it...
March 6, 2012
On Friday, Yelp saw its shares jump 64 percent in its first day of trading. The online review site’s shares went from $15 per share initial pricing to $24.58, a hike that some people equated to gains made during the dot-com boom.
Yelp’s second day of trading, however, was quite different. The stock plunged nearly 15 percent yesterday, lowering its market capitalization to $1.26 billion...