May 9, 2012
- Mobile advertising continues to grow. If you are a search marketer, you can’t read a blog or check your Twitter feed without seeing another article about the growth of mobile advertising. Google AdWords is helping to continue driving this trend by offering new features that make mobile advertising even easier.
April 23, 2012
A couple of weeks ago, early participants in the new AdWords for Video program gathered at the YouTube offices. The ostensible justification for the meeting was a fancy photo shoot, but YouTube executives also gave a little pep talk, laying out their vision to make video advertising available to small businesses. They even let...
March 27, 2012
- Twitter is formally launching its very-long-in-the works self-serve ad platform today. This is one of those “thing we announced was coming a little while ago is now here” announcements; no news here. But the video they’ve created to explain how self-serve works is worth two minutes, if you care about digital ads and/or Twitter’s prospects: [...]