May 13, 2012
If you like to make things and are the least bit tech savvy, you’re likely going to fall in love with the new lifestyle brand Brit. The brand is the brainchild of Brit Morin, who was formerly employed by both Apple and Google.
She spoke with WebProNews and explained that, while she has always had a love for tech, she also loved creating items in the offline world. As a result, she decided to build a domestic living...
May 10, 2012
At the Ad Age Digital Conference recently, Google announced some significant changes to the way online advertising is measured. Google introduced the Brand Activate Initiative that is designed to grow the online advertising industry by applying metrics similar to those used in television.
One media agency,...
April 6, 2012
Big data is beginning to intrigue everyone for its broad-reaching possibilities. The music industry is already taking advantage of it with platforms such as The Echo Nest, which aggregates music intelligence to ultimately create better user experiences.
As CEO Jim Lucchese explained to WebProNews, the company has software that listens and understands the music that users are listening to,...
March 13, 2012
The term “cord cutting” has gained a lot of attention over the past couple of years as more pay-TV alternatives have become available. A report from ISI Group indicates that cord cutting is becoming a trend since a growing number of people are dropping their cable subscriptions and switching to broadband or satellite TV operators.
However,...