March 22, 2012
By Linda Karlsson
In Sweden, Schibsted-owned Blocket.se is getting attention for a quite unusual and huge marketing investment. The site finances the new docu-soap “Everything for sale” that will be aired in 24 episodes starting this March. The purpose of the show is to present the people behind Sweden’s largest buy & sell site. Viewers meet odd collectors of smurfs, cars, soaps and much more who all use Blocket on a daily basis...