May 11, 2012
The “freemium” business model is now the growing global default for classified ad business models — where the ad is free but the advertiser can pay a small fee for highlighting it, promoting it, extending it or otherwise making it more prominent.
Enter Facebook.
Just a few days before its initial public offering, Facebook is testing a freemium model for classifieds and other “highlighted posts.”
(We learned about it from...
April 23, 2012
Traffic to U.S. websites that publish escort and body-rub ads hit a record in March, while five of those sites sold at least $3.2 million in online prostitution ads during the month.
March revenue from online prostitution ads increased 2 percent from the previous month and 8.6 percent from March 2011, according to estimates by the AIM Group, and it was just $60,000 short of the record set in January.
There were 6.1 million unique visits to 22 tracked sites, according to...
April 16, 2012
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March 22, 2012
Online prostitution advertising generated at least $3.1 million in revenue in February on five U.S. websites, an increase of 9.8 percent compared with the same month last year, but a drop of 3.8 percent from a record high in January.
Nearly 80 percent of the revenue was attributed to Backpage.com, which generated at least $2.5 million from the sale of online ads for escorts and body rubs in 23 U.S. cities. February prostitution-ad revenue at Backpage.com increased 36.5 percent...