February 11, 2012
February 9, 2012
The commercials in the Super Bowl this year made a big splash, but not all of them hit in a good way. Which ads were effective and which were not? Ace Metrix, an authority in measuring television ad effectiveness, compiled its data and recently revealed the winners and losers.
According to Peter Daboll, the company’s CEO, the top spot was...
February 3, 2012
While Facebook’s IPO has raised a lot of excitement in the tech space, it has also raised some questions. WebProNews has already reported on the impact of the IPO on users and marketers, but what about from a business standpoint?
Francis Gaskins, the President of IPODesktop....
Facebook took the big step earlier this week when it filed for its initial public offering. The news had been rumored for a while, and the social giant finally took the plunge on February 1st.
It’s clear that users have played a big role in building Facebook, but what does the IPO mean for them? According to Chris Treadaway, the founder of Polygraph Media as well as...
February 2, 2012
Salesforce, the enterprise cloud computing company, has released a new platform for helping small and medium-size businesses with customer service. The platform is called Desk.com and allows companies to deliver personal customer service through mobile and social capabilities.
As Alex Bard, the Vice President and General Manager of Desk.com explained to us, Salesforce talked to thousands of SMBs and found that...
January 31, 2012
The Super Bowl is less than a week away and people are already talking about the commercials. What will the brands come up with this year? Which celebrities will appear in ads? Who will be successful and who will not?
These are just some of the questions that people are wondering about in regards to this year’s big game. WebProNews spoke with Peter Daboll, the CEO of ad analytics...
January 30, 2012
Fairfax Media’s Metro Division has launched “big unit”, a new online ad solution that allows advertisers to”own” a webpage with a large format ad that has complete functionality inbuilt into the page, with videos and more.
While it is being billed as an Australian first, Mumbrella argue that the product is similar to...
January 24, 2012
Although ICANN began accepting applications for new generic top-level domains earlier this month, the dispute over its controversial plan is not getting any quieter. Last year, ICANN announced its decision to allow any company or individual the ability to purchase new generic top-level domains. The Association of National Advertisers (ANA)...
January 22, 2012
After working as an agent for several years, Alec Shankman realized that there was a serious divide in bringing fresh talent together with producers, agents, and casting directors. He, along with his business partner Wil Schroter, took this problem and created a solution known as GotCast.com.
As Shankman explained, the free service...
January 17, 2012
Since online privacy is a very controversial issue, it’s not surprising that the debate is heating up again with the FTC report and Commerce Department report expected to be released in the next couple of weeks. WebProNews spoke with Jules Polonetsky, the Director of the Future of Privacy Forum, who told us that the Commerce Department’s report would be...