SEO
Making Time for Marketing
Feb 26th
Many small and medium-sized businesses tend to struggle since they typically have a lack of resources. Most of them are understaffed but still have to make time for social media, search engine rankings, leads, following up on leads, and more.
While at the in San Diego, Mike McDonald of spoke with about these very issues. provides tools that allow businesses to manage multiple aspects in one place. As a result, the business has more time to dedicate to leads, follow-ups, and conversions.
These areas are very important to small businesses because, as Albee points out, “…if you don’t follow up, then whatever you spent to get those leads lose their value every month that you don’t follow up.”
In addition, the company puts enterprise level information into SMB terms. Often times at industry events, the perspective is from a large brand. Genoo takes that information and makes it applicable to SMBs.
Tracking Offline Conversions and Why It Matters
Feb 25th
Many people go to websites everyday and fill out forms, but what happens after they fill out the form? At the , spoke with , the Global Head of Search at , about how websites can make sure they are tracking these potential leads.
First of all, you need to know how people get to your form. According to Vaccarello, Salesforce and others offer solutions that allow this information to be passed through a hidden field. It is an automated solution that not only sorts through the data, but also passes it through an application that builds dashboards, which reveals even more data.
With this information, you can find out important facts such as where your visitors are coming from, who is converting and who is not, where you are spending that is producing profits, and where you are losing money.
After you have gathered this data and analyzed it, you have a stronger knowledge of which leads are worth following up on and how you should approach them.
