Social Media

ADVERTISERS spent $1.87 billion last year vaunting their products and services online, a rise of 9.4 per cent on the previous year, according to figures from PricewaterhouseCoopers, confirming the medium is on track to break the $2 billion mark this financial year.Earlier forecasts had predicted that ads on banners, around videos and in search engines would be a $2 billion medium by the end of last year, so cementing its position as Australia’s biggest medium after newspapers and television.