Go Mobile! Series: Enhanced click-to-call phone numbers
Recently, we new click-to-call phone numbers for local ads that appear on mobile devices with full internet browsers, like iPhone, Android or Palm Pre. This week, we’re bringing the same click-to-call benefits to national advertisers through phone extensions. Phone extensions allow you to add a phone number that will be displayed whenever your ad is triggered, regardless of the user’s location. Your number will appear as the last line of any ad text within existing or new campaigns. This enables customers to connect with your business by phone directly from the ad and can be especially useful if you have a call center to handle customer inquiries.
()
To display your national business phone number on mobile devices with full browsers, follow these two steps:
1. Set up and add your business phone number. Customers will be able to click to call your business directly from your ad.
()
2. Ensure that you’ve on iPhones and other mobile devices with full Internet browsers in your campaign settings.
()
You can for each keyword, ad group, or campaign from the Campaigns page within AdWords.
On the Campaigns, Ad groups or Keywords tabs on the Campaigns page, click the ‘Segment’ button above the statistics table.
Select ‘Click Type’ to see which clicks resulted in visits to your website or phone calls.
To learn more, check out the .
Read more...
No comments yet.
No trackbacks yet.
Microsoft to open mobile games studio, develop and incubate Windows Phone 7 titles
12/08/2010 - 01:22
Tags: 7, Mobile, develop, games, incubate, microsoft, open, phone, studio, titles, windows
Posted in Gadgets | No comments
Microsoft employees may eat their own dog food, but they won’t have to code cross-platform Windows Phone 7 games in their spare time — Redmond job postings recently revealed that there’s a studio for that, which will develop and publish first- and se…
Hacker intercepts phone calls with homebuilt $1,500 IMSI catcher, claims GSM is beyond repair
01/08/2010 - 03:28
Tags: 1500, calls, catcher, claims, gsm, hacker, homebuilt, imsi, intercepts, phone, repair
Posted in Gadgets | No comments
In 2009, Chris Paget showed the world the vulnerabilities of RFID by downloading the contents of US passports from the safety of his automobile. This year, he’s doing the same for mobile phones. Demonstrating at DefCon 2010, the white hat hacker foole…
Verizon posts first quarter numbers, gets bested by AT&T’s
23/04/2010 - 01:41
Tags: atampt, bested, numbers, posts, quarter, verizon
Posted in Gadgets | No comments
Verizon may have nearly six million more wireless customers in total than its closest rival, AT&T — 92.8 million to 87.0 million, to be exact — but that doesn’t necessarily mean it’s got the healthiest financials, as evidenced by the Q1 ’10 numbers posted this week by the two companies. AT&T came through yesterday with $2.5 billion in income that would’ve actually been $3.1 billion had it not been for a one-time charge related to employee healthcare; Verizon, meanwhile, clocked just $400 million on revenue of $26.9 billion after $962 million in various charges (including one related to — you guessed it — healthcare). That compares to $1.6 billion in income in the same quarter last year, but it’s still admittedly a good deal rosier than the it posted in the last quarter after charges had been applied. For what it’s worth, Big Red is quick to accentuate the positive by pointing out its 1.5 million organic net wireless adds and a significant increase in data revenue year over year — 26.4 percent, in fact, a number for which it probably has the to thank.
originally appeared on on Thu, 22 Apr 2010 19:41:00 EST. Please see our .
| 
| |
Dell Lightning: the ultimate Windows Phone 7 device leaks out
22/04/2010 - 01:13
Tags: 7, dell, device, leaks, lightning, phone, ultimate, windows
Posted in Gadgets | No comments
digg_url = ‘http://digg.com/hardware/Dell_Lightning_Windows_Mobile_7_slider_in_Q4_2011′; Hot damn, people. The mother of all Dell leaks just dropped into our laps, and the absolute highlight has to be the Lightning, a Windows Phone 7 portrait slider. That’s right — a portrait slider. The renders on these slides look slick as hell, but they’re no match for the spec sheet, which looks even better: 1GHz QSD8250 Snapdragon processor, WVGA 4.1-inch OLED display, AT&T and T-Mobile 3G, five megapixel autofocus camera, 1GB of flash with 512MB RAM plus 8GB of storage on a MicroSD card (non-user-replaceable, we’re assuming), GPS, accelerometer, compass, FM radio, and full Flash support including video playback. Release date is pegged at Q4, so this is obviously a WP7 launch device, but here’s the real kicker — other slides in the deck indicate this thing is getting an upgrade to in Q4 of 2011. Are we stoked? Yes, you might say that. Check out all the slides in the gallery below, and stay tuned — this storm of leaks isn’t nearly over.
originally appeared on on Wed, 21 Apr 2010 19:13:00 EST. Please see our .
| | |
Microsoft confirms accuracy of old, pre-’reboot’ Windows Mobile 7 leaks
16/03/2010 - 00:35
Tags: 7, Mobile, accuracy, confirms, leaks, microsoft, prereboot, windows
Posted in Gadgets | No comments
Remember those from way back in 2008? You know — those ones that look absolutely nothing like the so-called Metro UI that is actually using? Well, Microsoft’s Albert Shum — one of WP7S’ chief designers who we had the pleasure of meeting back at MWC — just confirmed the accuracy of those leaks in a session here at . Discussing the reboot of the WinMo 7 program that happened inside Microsoft about a year ago, Shum flashed a slide showing eight of those infamous shots featuring those crazy bottom-aligned battery and signal meters along with WinMo 6.x-ish ID oozing from every nook and cranny. Needless to say, a clean-slate approach was sorely needed, and that’s exactly where Metro ended up coming into play — but be honest: is there anyone out there that would’ve still preferred the old leak in a production device?
originally appeared on on Mon, 15 Mar 2010 19:35:00 EST. Please see our .
| | |
New addition to Creative Lab’s Aurvana series
I don’t completely understand this fascination with in-ear headphones. Are regular headphones just so bulky and inconvenient that its worth the hassle and lower audio quality? Especially considering that in order to start getting decent sound, you need to drop at least $100. However, for those of who enjoy these marvels of miniaturization, Creative Labs [...]
Entelligence: Windows Phone 7 Series
27/02/2010 - 00:30
Tags: 7, entelligence, phone, series, windows
Posted in Gadgets | No comments
is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.
It’s been a rough year for Microsoft in mobile. Despite the launch of impressive products such as the , the company has faced some harsh criticism: “except for gaming, in the consumer market” was just one of the choicer comments from the past year. Personally, I’d disagree, and I’d actually argue that Windows Mobile 6.5 is underrated in the mobile arena — almost as much as Android is overrated. But no matter. Whether last year’s mobile platforms are good enough or not is irrelevant; no platform from 2009 is good enough for 2010 and beyond, and every mobile platform will need to evolve this year. Last week in Barcelona, we saw the first part of Microsoft’s revamped mobile strategy, and while there are many questions that will need to be answered, there’s a lot to like about what we saw.
First, it’s important to look at the velocity of the mobile space. The tech industry is largely governed by Moore’s Law, which predicts a doubling of semi-conductor density roughly every eighteen months, but the mobile space is moving at a rate of change that’s closer to every eighteen minutes. What happened yesterday simply doesn’t matter nearly as much as it once might have. Just look at two of the hottest companies in mobile, Apple and Google. Just a few years ago, neither would have been part of the conversation, much less at the center of it.
originally appeared on on Fri, 26 Feb 2010 19:30:00 EST. Please see our .
| | |
Confirmed: Windows Mobile 6.5 to become Windows Phone Starter Edition
26/02/2010 - 20:26
Tags: 65, Mobile, confirmed, edition, phone, starter, windows
Posted in Gadgets | No comments
might have been the big news out of Mobile World Congress this year, but it looks like Windows Mobile 6.5 will live on as the basis of Windows Phone Starter Edition. We’d already heard some whispers to that effect, but now it’s been confirmed by ZDNet‘s Mary Jo Foley, who got some answers about the stripped-down mobile OS directly from Redmond. It’s obviously designed to be a cheaper alternative for developing and emerging markets, much like Windows 7 Starter on the desktop, and it’ll come in versions with and without Office Mobile preloaded when it ships on devices later this year. (Office 2010 will be included when it’s officially released.) Here’s the odd thing, though: when asked which features of 6.5 have been stripped to create Starter, MS replied with a list of radio support that conspicuously omits HSDPA 3G, but includes EV-DO. Simple typo, or an attempt to force international adoption of WinPho 7 in developed countries with 3G networks? We’ll do some digging and find out.
P.S.- Just to be clear here, it appears that the family will be Windows Phone 7 Series, and then potentially two WinMo 6.5 products: and Windows Phone Starter Edition. Only Starter has actually been confirmed at this time, though, and we still don’t know exactly how Microsoft is going to organize all of this and sell it. We’ll keep you updated.
originally appeared on on Fri, 26 Feb 2010 15:26:00 EST. Please see our .
| | |
Adobe Flash 10.1 holds out for Windows Phone 7, 6.5 devices can haz upgrade to WP7?
25/02/2010 - 19:29
Tags: 101, 65, 7, adobe, devices, flash, haz, holds, phone, upgrade, windows, wp7
Posted in Mobile | No comments
Just the other day, hearts were broken all over the world when Microsoft said that current to Windows Phone 7. The good news is that might not entirely be true as that it’s entirely up to hardware manufacturers. Way to confuse us! Another area where WinMo 6.5 gets no love? Adobe Flash 10.1.
Novatel prepping WiMAX-based MiFi, signs up for Qualcomm’s Wearable Mobile Device modules
25/02/2010 - 18:11
Tags: Mobile, device, mifi, modules, novatel, prepping, qualcomm, signs, wearable, wimaxbased
Posted in Gadgets | No comments
We haven’t been shy about expressing our undying love for the , and now Novatel is playing catchup with the Sierra Wireless-built and bringing WiMAX into the fold. Novatel has completed and tested a WiMAX MiFi prototype, achieving 18Mbps throughput in testing. The unit relies on a Beceem WiMAX chip and has 30Mbps down / 10Mbps up theoretical speeds. No word on when the 4G MiFi might actually hit the market, but Novatel can’t be content for long to let Sierra eat that all by itself. Meanwhile, Novatel has also picked up Qualcomm’s Wearable Mobile Device modules for an as-yet undefined purpose. The units integrate a radio (CDMA 1x or EV-DO), Bluetooth, GPS, an accelerometer, and USB 2.0 plug. We don’t know what sort of shenanigans Novatel will get up to with such integration at its disposal, but we’re sure we’d love to find out.
originally appeared on on Thu, 25 Feb 2010 13:11:00 EST. Please see our .
| | |
