Ad revenue heads for $2b mark
ADVERTISERS spent $1.87 billion last year vaunting their products and services online, a rise of 9.4 per cent on the previous year, according to figures from PricewaterhouseCoopers, confirming the medium is on track to break the $2 billion mark this financial year.Earlier forecasts had predicted that ads on banners, around videos and in search engines would be a $2 billion medium by the end of last year, so cementing its position as Australia’s biggest medium after newspapers and television.
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Sprint’s product development guru bolts from yellow pastures, heads to greener ones
13/08/2010 - 01:35
Tags: bolts, development, greener, guru, heads, pastures, product, sprint, yellow
Posted in Gadgets | No comments
Look out, Sprint — if you aren’t careful, you might just end up pulling a Palm. Shortly after Dan Schulman, Sprint’s prepaid business honcho, announced that he’d be leaving The Now Network for a position at American Express, product development guru K…
Update to Canadian, UK and Ireland ad text trademark policy
04/08/2010 - 10:00
Tags: ad, canadian, ireland, policy, text, trademark, uk, update
Posted in Webmarketing | No comments
Last year, in an effort to provide better ads and a higher quality experience for our users, we adjusted our trademark policy in the U.S. to allow some advertisers to use third party trademarks in their ad text even if they don’t own that trademark o…
Xbox 360 Slim outed by Italian ad?
Of the rumored devices we’ve been looking forward to getting official at this year, two of the biggest come from Microsoft — both of which, sadly, seem to have escaped from their bag a little early. First is , the re-naming of “,” and now it’s looking like the rumored has been leaked early as well. An Italian site, Console Tribe, ran an ad (embedded after the break) showing the above rather more angular looking console that’s definitely an Xbox 360, but definitely not a current model. It mentions that this model is compatible with the Kinect and also invites you to “live today.” We’re not thinking this model was not supposed to go live until tomorrow, but seizing an extra day doesn’t sound so bad for us.
originally appeared on on Sun, 13 Jun 2010 20:21:00 EDT. Please see our .
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PlayStation Move two-fer: Sony tells devs to avoid bad Wii clones, ad points to July release
25/05/2010 - 01:46
Tags: ad, avoid, bad, clones, devs, july, move, playstation, points, release, sony, tells, twofer, wii
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There’s no question that news is only going to get more frenzied in advance of E3, and it looks like things are already starting kick up a notch, with two stories recently surfacing that could shed a bit more light on what’s in store for Sony’s new motion controller. The first of those comes directly from Sony’s Rob Dyer, who told Gamasutra that the company has been “spending a lot of our time” going back to game developers and telling them what works and what doesn’t, and offering other helpful advice like “it didn’t work on the Wii for a reason” — the general idea there being that Sony doesn’t want Move developers simply churning out clones of bad Wii games. The second bit of news comes courtesy of New Zealand game retailer BT Games, which recently put out a flyer containing the notice above that suggests the Move could be coming as soon as this July. Of course, that conflicts with some that pointed towards a September release (and Sony’s own word that it’s coming “this fall”), but this particular retailer does apparently have a bit of a history with leaks, having correctly confirmed the existence of the 250GB Xbox 360 Elite a few months before its release.
originally appeared on on Mon, 24 May 2010 20:46:00 EDT. Please see our .
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Palm splits with ad agency Modernista
06/04/2010 - 01:43
Tags: ad, agency, modernista, palm, splits
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According to a report from Advertising Age, Palm has mercifully, finally, really parted ways with its ad agency, Modernista — the house responsible for of our ever. If you need a memory jog, here’s them that they loved creeping people out with Palm ads. The AdAge article says that the company is currently in talks with various other ad shops, though there’s no clear word on who that new team will be, or when we’ll see the fruits of their labor. We don’t have much to add to this in commentary except to say that this is probably the second smartest thing Palm has done in a span of seven days — the first was striking that on Verizon for a super-cheap Palm Pre Plus along with free Mobile Hotspot service. Now, we can look forward to a future where our children won’t cower in fear when they see a Palm ad on television, and we can sleep at night without the image of that pale woman burned into our minds. Of course, now that we’ve seen it, we can never un-see it.
originally appeared on on Mon, 05 Apr 2010 19:43:00 EST. Please see our .
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First iPad ad premieres during the Oscars
digg_url = ‘http://digg.com/apple/First_iPad_ad_premieres_during_the_Oscars’; Apple’s doing the Oscars up right tonight — not only was Steve Jobs on , but the company ran the first ad just now during the broadcast. It’s pretty much what you’d expect out of an Apple ad, but, you know, more magical. Get ready for a blitz of these as we lead up to . Video after the break.
[Thanks to everyone who sent this in]
originally appeared on on Sun, 07 Mar 2010 21:10:00 EST. Please see our .
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Will Behavioral Ad Targeting Kill Content Sites Like TechCrunch, Mashable, And … – The Business Insider
27/02/2010 - 16:05
Tags: ad, behavioral, business, content, insider, kill, mashable, sites, targeting, techcrunch
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The Business Insider Behavioral targeting is a bunch of whooie snake oil used by networks to monetize a bunch of third tier inventory for lowsy prices. … |
United Airlines discovers how to gain revenue using Twitter and male enhancement pills
26/02/2010 - 15:00
Tags: airlines, discovers, enhancement, gain, male, pills, revenue, twitter, united
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Hey, times are tough and if United Airlines has to advertise sex pills on Twitter to keep costs down, I’m all for it. Maybe the company needed the extra revenue and used Twitter instead of installing quarter meters on its plane’s bathrooms. Or the account was hacked. Either way, it makes for a fun, Friday [...]
Traffic improvements and new name for Google Ad Planner
25/02/2010 - 18:52
Tags: ad, google, improvements, planner, traffic
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Every day, thousands of AdWords advertisers use Google Ad Planner to research websites and select where to advertise online. We’re continuing to improve this tool in order to provide the deepest, most accurate insight into online audiences possible. To…
Palm Says Revenue Will Be Lower Than Expected, Cites Slow Sales
Handset manufacturer has updated its guidance this morning, indicating that revenues for the quarter and full year will be “well below its previously forecasted range of $1.6 billion to $1.8 billion”. The company expects that revenues for the third quarter of fiscal year 2010 will be in the range of $285 million to $310 million on a GAAP basis.
In a , Palm says disappointing sales are due to “slower than expected consumer adoption” of its products, resulting in lower than expected order volumes from carriers and the deferral of orders to future periods.
