Microsoft Pink targeting teens and twenty-somethings, devices launching in Spring?
Few reporting on Microsoft are as plugged in to the day-to-day happenings in Redmond as Mary Jo Foley. So much so that she’s apt to write an entire column (or two) about internal Microsoft reorganizations — moves that can be telling from a company attempting to its Zune, Xbox, Media Center, and Windows Mobile products, services, and experiences. While you might find it interesting that has left the company in the latest shakeup to hit MS’ Entertainment and Devices unit, the following sentence presented as fact is what caught our attention:
“Pink is the codename for both the set of premium mobile services and one or more Windows Mobile phones aimed at the teen/twenty-something market.”
Of course, what she’s referring to is the infamous , the mystery whatsit said to be from the Microsoft Premium Mobile eXperiences (PMX) group built around the people and technologies nabbed after the Danger acquisition. We’re also intrigued by the discussion of Pink in a separate breath from the . This makes us wonder if Microsoft is working on a three-pronged strategy that will result in targetted Windows Mobile 7 business and consumer devices as well as Pink phones specifically aimed at teens and twenty-somethings. Mary Jo Foley speculates that the Pink devices might be the first to run Microsoft’s new premium Pink services but still be WinMo 6.x based — if true then we could see a launch this quarter, no need to wait for Windows Mobile 7 which isn’t expected until the . How many days until again?
[Thanks, Pratik]
originally appeared on on Mon, 25 Jan 2010 07:50:00 EST. Please see our .
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originally appeared on on Sat, 19 Jun 2010 20:10:00 EDT. Please see our .
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originally appeared on on Tue, 13 Apr 2010 19:02:00 EST. Please see our .
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originally appeared on on Tue, 16 Mar 2010 19:35:00 EST. Please see our .
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originally appeared on on Mon, 15 Mar 2010 19:35:00 EST. Please see our .
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